American Business Group Milan

Speaker for October 2012 Lunch

Lee K. Smith

Lee (Kirkpatrick) Smith is Global Director, Retail and Shopper at TNS, a leading market research and market information group. TNS (Taylor Nelson Sofres) is part of Kantar, one of the world's largest insight, information and consultancy groups.

Lee is a shopper insights specialist with over 15 years of experience in shopper and retail research in the US, Asia and Europe. She focuses on retailers and Fast Moving Consumer Goods FMCG: she's been watching people shop since 1994. She helps clients understand how people use a space, move through stores and decide on produts to purchase.

As part of a team of 3 people, Lee oversees the Retail & Shopper Practice Area for TNS worldwide. Responsibilities include:

Ensuring consistent and best practices in TNS companies across the world
Providing training and thought leadership
Working with clients to develop and roll out custom global shopper research frameworks

Lee's contact details:

Website: Retail and Shopper at marketing TNS
Email: lee.smith@tnsglobal.com